The Welcome Package

The Main Street Alliance created The Welcome Package to connect new residents with local businesses. The package contained a map and coupon book featuring participating small shops and was delivered to new-to-town neighbors in Portland. We wanted the brand to feel just like the name — welcoming, friendly, and fun. I achieved that through bright but comforting colors, bold shapes, and nods to Portland throughout.

Scope

Brand Development

Logo Design

Visual Identity

Print Collateral

Packaging Design