Mid-Am Intel Hub Brand

Mid-Am Intel Hub is Mid-America Real Estate’s internal CRM and database system. The branding builds off their corporate brand, but with a techy twist — like your cool younger cousin that had to explain TikTok to you.

To help with user adoption, I created a brand mascot. Mascots can offer an approachable way in for users and build confidence when using a brand new system. May pops up throughout the brand pieces and user guidebook to offer tips and helpful reminders. She's smart and sassy like all the best people/robots.

Scope

Brand Development

Logo Design

Visual Identity

Print Collateral

Illustration

May added an eye catching look to the guidebook and eblast, and added personality to a momentous project.

Lauren Tilmont
Former Head of Research, Mid-America Real Estate