Park and Recreation Month Brand
Park and Recreation Month is put on by the National Recreation and Park Association every July. It celebrates parks, park-goers, and park and recreation professionals. 2021’s theme is “Our Park and Recreation Story.” We wanted the brand to feel exciting, curious, and inspiring, helping park and recreation professionals across the country connect meaningfully with their local communities and encouraging everyone to share what their local park means to them. We had so much fun making this, and you can see that in the joyful final product.
Scope
Brand Development
Logo Design
Visual Identity
Illustration
Print Collateral
Social Media Design
Initial Concepts
We explored a bunch of different directions for the logo, from funky to professional. The final is fun and modern without being over-the-top playful.