Park and Recreation Month Brand

Park and Recreation Month is put on by the National Recreation and Park Association every July. It celebrates parks, park-goers, and park and recreation professionals. 2021’s theme is “Our Park and Recreation Story.” We wanted the brand to feel exciting, curious, and inspiring, helping park and recreation professionals across the country connect meaningfully with their local communities and encouraging everyone to share what their local park means to them. We had so much fun making this, and you can see that in the joyful final product.

Scope

Brand Development

Logo Design

Visual Identity

Illustration

Print Collateral

Social Media Design

PRMonth21_2000px.jpg
 

Initial Concepts

We explored a bunch of different directions for the logo, from funky to professional. The final is fun and modern without being over-the-top playful.

PRMonth21_logoconcepts.jpg
PRMonth21_Poster_large_print.jpg
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