GW new Venture competition

George Washington University’s New Venture Competition is the #1 collegiate venture competition in the country. In 2022, NVC’s new leadership wanted a refreshed brand to signal to the world that NVC has a refreshed vision. We wanted the logo to be approachable and appeal to a wide range of participants, but we didn't want it to lose it's edge — this competition is welcoming, but no joke. The final product is dynamic and keeps you on your toes, and the icon made of letters is just like an NVC team: greater than the sum of its parts.

Scope

Brand Development

Logo Design

Visual Identity

Environmental Design

Print Collateral

Digital Design