City Parks Alliance Brand Refresh

City Parks Alliance needed a little refresh to create a more cohesive overall brand for their main work and their two initiatives, Greater and Greener and Mayors for Parks. In addition to streamlining the brand colors and adding unique accent colors for their initiatives, I built out a brand guide for them with clear guidance on things like type, color, usage of decorative elements, and brand voice. We carried this newly polished look into new email newsletter templates and event promotion social templates featuring custom icon illustrations.