The Brooklyn Hospital Foundation 2024 Founders Ball

The Brooklyn Hospital Center is the oldest independent community hospital in Brooklyn. Each year The Brooklyn Hospital Foundation throws a big fundraiser shindig at the Brooklyn Museum that's one of the hottest tickets in town. This year's theme was "The Heart of Healing," benefitting the cardiac department. We wanted it to feel warm, human and fun, without being too cutesy — this is a black tie event after all. The logo icon combines a geometric and anatomical heart. Hand drawn line elements, patterns, and display type lent a human touch to every piece, balanced with neat body copy and a more sophisticated color scheme.

Photos courtesy of The Brooklyn Hospital Foundation